Why Advertising Works: Social Learning
In the last post on classical conditioning I talked about why advertising works even when people are not paying close attention. In terms of the Elaboration Likelihood Model classical conditioning is...
View ArticleAdChoices: Overtargeted and useless?
Have you noticed the little i in some internet adverts? Well, in case you weren’t aware, the i indicates a behaviourally targeted advert, i.e. an advert that is sent to you because of the websites you...
View ArticlePersonalising Social Media Marketing
It is superbowl time soon in the US, as the annual buzz regarding the adverts seems to be picking up. A particularly interesting one seems to be the advert for Taco Bell, showing nursing home...
View ArticleAdvertising: To Ban – or Not to Ban?
In case you missed the headline news today: the Academy of Medical Royal Colleges has asked the government to ban advertising of unhealthy food and fizzy drinks before 9pm (see BBC report here) in...
View ArticleSocial Media and Social Marketing
Interview at Universidad de los Andes (Bogota, Colombia) about social media and social marketing (in Spanish). Click on the picture to view.
View ArticleTribe vs Brand-Community – what is the difference?
… and why should marketers care about both! If you’re trawling the marketing literature, both from professionals as well as the research community, you are likely to come across both Tribe and Brand...
View ArticlePersuasion knowledge: Why it is not always bad…
I have previously written on Persuasion Knowledge, the theory underpinning how people react to persuasive communication. The obvious “problem” with the theory is that most marketers assume that people...
View ArticleWhat makes you share?
What creates sharability online? While for (traditional) WOM several research studies have shown that people speak mostly about impressive experiences, often those that are relevant to the other person...
View ArticleTricks of the Junk Food Business (Channel 4 Dispatches)
Have you wondered what some of the junk food companies get up to online? Why they are avoiding good old fashioned TV and invest millions in making fun games? And if all those games on phones, tablets...
View ArticleMarketing Communications – The Book!
Just as I write this, the first copies of the brand new Marketing Communications book are being shipped! What made us write that book? We really had three main reasons: Firstly, many of the marketing...
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